This year, Cyber Monday is a more prominent part of holiday shoppers' plans and is expected to drive $7.7 billion in sales. Shoppers will approach Cyber Monday and Black Friday with specific purchases in mind, but expect more room to entice shoppers to shop around on Cyber Monday as opposed to Black Friday. We’ve compiled the top takeaways in the infographic below. Watch our Cyber Monday video update to see how retailers connected with shoppers and access our complete Holiday Shopper Preview here.

 

We are expecting Holiday 2018 to be the easiest season for shoppers and want to make it just as seamless for you. Our retail and shopper experts have the answers to your most pressing holiday questions:

For more information, please contact:

Meaghan Werle, Senior Analyst
meaghan.werle@kantarconsulting.com

Rachel Dalton, Director
rachel.dalton@kantarconsulting.com

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