Impatience is the most common state of mind for Russia in February. Spring is not yet here, but the days are longer with everyone waiting for the end of the shortest month and the arrival of the first month of spring. This impatiently optimistic outlook does have an effect – consumers and retailers begin to emerge from their winter hibernation and act on their New Year resolutions.

In focus this month:

  • Magnit launches a new media campaign about the family of Magnit store brands and ‘family-friendly’ and ‘caring’ multi-format offer
  • Metro Cash & Carry waived business-only membership for its online trial store, launched in partnership with Instamart
  • Bringly – a marketplace launched by Sberbank and Yandex at the end of 2018 announced plans to sell grocery products in March, in partnership with Turkish marketplace leader Hepsiburada
  • Perekrestok reported target marketing campaign results for the first time
  • Lenta added delivery intermediary iGooods and is highlighting using couriers as a promotional device
  • Ozon.ru launched its Ozon Premium service, similar to Amazon Prime
  • Pharma distributor sales fall as new laws require pharmacy chains to provide bank guarantees
  • Pyaterochka is testing delivery from 29 of its Moscow stores
  • VKontakte social network now offers products from AliExpress
  • Vkusville opened 10 micro-kiosks and is testing a self-service model with no security technology to prevent cheating and is also testing delivery of prepared healthy meals.
  • Marketplace Beru lowers minimum spend requirement to qualify for free delivery

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