Shopping incidence sees less movement in March

March presented a mix of shopper penetration levels, with half of all channels attracting at least comparable levels of shopper penetration and 6 of the 16 channels tracked attracting more shoppers compared with the same period a year ago. The biggest winners for the month were craft/hobby retailers, office supply retailers, and pet supply retailers.

Retail spending intentions: Positive spending landscape in March

Shoppers’ intentions to spend more is on an upward trajectory, while the share of shoppers planning to spend less decreases. Younger Have Nots’ intentions to spend at least the same dove lower in March. Both Younger Haves’ and Older Have Nots’ spending plans are optimistic, while Older Haves remain steady.

Casual & Dress Apparel: Amazon jumps to the top of shoppers’ apparel destinations

Amazon headlines the key shifts in this quarter’s apparel shopping destination reporting. It is now the retailer with the highest share of preference for dress apparel, overtaking the historical leader, Kohl’s. Walmart holds onto its lead in casual apparel by just 1 percentage point. This initial jump in preference for Amazon may not signify a change in the long-term but underlines the growing strength of Amazon’s apparel business.

Content Updates

The State of the Omnichannel Shopper

Learn about shoppers’ changing requirements and how shoppers feel about their ability to spend. Understand the role of stores, online, and mobile in shopping routines today.

The omnichannel reality of today’s grocery landscape

Leading grocery retailers and third-party services across the United States are investing in and promoting their online grocery services extensively, placing their bets on online being a cornerstone of the new normal in grocery shopping routines.

Prescription check-up: A broad look at the retail Rx landscape and shopper motivations in the drug channel

With the pharmacy so critical to a drug retailer’s performance, which drug retailers are succeeding with Rx shoppers?

Walmart Annual Shopper Review

This annual review answers key questions about Walmart shoppers, including who is shopping, what is their spending outlook and plans, how are they shopping Walmart and where else are they shopping?

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