In the midst of the home improvement channel’s high season, nearly half of all primary household shoppers report plans to start a home improvement project in the next six months. After a slow start to spring weather demand at Home Depot and Lowe’s, both retailers will look for ways to capitalize on shoppers’ project plans. As shoppers plan a mix of indoor and outdoor projects, opportunity exists for both core home improvement and consumables suppliers to create cross-category, solution-based merchandising initiatives that align with 2019’s top projects.

 

For additional insights about how shoppers are approaching home improvement shopping, including how to align across generations and the economic impact on plans, join Kantar’s experts in Charlotte, NC on June 18th for our annual Home Improvement Workshop.

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