In a world of shifting motivations, attitudes and values, understanding the shopper from a holistic lens is more important than ever. To better serve your shopper insights needs, we are revitalizing the ShopperScape® survey methodology. This new approach will capture a more comprehensive view of ALL shoppers — no matter their role in household shopping or channel of choice. Additional enhancements include:
- Deep dives into emerging trends like online grocery, health & wellness, and omnichannel shopping.
- Analysis of where shoppers shop, how much they spend by key product category, and why
- A view of the distinctive approaches to shopping as told by the new ShopperDNA segmentation
We invite you to watch the on-demand webinar to learn more about the evolution of ShopperScape directly from our shopper experts.
Stay tuned for updates on training or click here to request a custom overview for you and your team.