Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Profiling the social shopper
    As social media becomes increasingly shoppable, it is critical to understand the unique characteristics and expectations of shoppers on these ...
  • Understanding the now and next for Walmart eCommerce
    As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate ...
  • Storr: Surfing the screen
    Storr is a peer-to-peer marketplace designed to help users monetize their influence on others’ purchase decisions.
  • Optimizing your fulfillment strategy
    Explore the evolution of eCommerce fulfillment services and what it takes to win in the current landscape. Get profiles of successful fulfillment ...
  • Digital Adolescence: Omnichannel comes of age
    For companies today, managing their growing omnichannel world is a lot like parenting adolescents.
  • Amazon: The five slides you need
    Check out Kantar Consulting’s overview of Amazon for a SWOT analysis, shopper profile, financial review, summary of key initiatives, and implications.
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Summary Slides

Amazon North America: The big beats from Q1 2019

17 May 2019

By: Rachel Dalton.  11 Slides

This slide summary report evaluates the Q1 2019 financial results, highlights key North America initiatives as well as important themes ahead.

 
Summary Slides

The Wake-Up Call: Gearing up for the race to true omnichannel

15 May 2019

By: Owen McCabe.  23 Slides

In this opening presentation, we share fresh perspectives on the rapid pace of change in the European retail landscape and the race between brand owners to integrate marketing and sales on digital platforms to gain/defend market share before it's too late.

 
Summary Slides

New Retail - What it means to be truly channel-less

15 May 2019

By: Kantar Research Team.  22 Slides

Christoph Isenbuerger, Alibaba Europe Director Unified Marketing, reveals why Alibaba's immense ecosystem is the personification of what is required to unlock a treasure trove of growth from the next phase of retail's evolution.

 
Summary Slides

Case study: zero to hero

15 May 2019

By: Kantar Research Team.  12 Slides

Jo Greenfield, International eCommerce Manager at Hero, details how one major FMCG created and executed a comprehensive global online strategy across multiple markets.

 
Summary Slides

How analytics will empower your teams

15 May 2019

By: Kantar Research Team.  19 Slides

How best do suppliers build efficient omnichannel-focused organisations? Profitero's Andrew Pearl details the measures that need to be in place now.

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The Shoppers' Evolving Path to Purchase

 
Summary Slides

Understanding the now and next for Walmart eCommerce

24 Apr 2019

By: Laura Kennedy.  24 Slides

As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate of online brands.

 
Summary Slides

Direct-to-consumer comes of age: Learning from the digital disrupters

5 Apr 2019

By: Meaghan Werle.  60 Slides

Assess how direct-to-consumer players are elevating the brand experience. Understand the role of the direct-to-consumer model in supporting engagement platforms. Identify direct-to-consumer best practices and opportunities for your brand.

 
Summary Slides

Optimizing your fulfillment strategy

4 Apr 2019

By: Rachel Dalton.  53 Slides

Explore the evolution of eCommerce fulfillment services and what it takes to win in the current landscape. Get profiles of successful fulfillment operations and discuss future opportunities and challenges. Evaluate the latest technologies for process efficiencies.

 
Summary Slides

Now trending in fashion and beauty retail

2 Apr 2019

By: Tiffany Hogan.  19 Slides

Check out the latest innovations in the fast-moving businesses of beauty and fashion.

 
Summary Slides

Mastering eCommerce Fundamentals: Incorporating product images

19 Feb 2019

By: Kevin McCoy.  12 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to incorporate images and videos into your product detail pages.

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Developing Multichannel Strategies

 
Followers: 346

Online wholesale retailer Boxed.com will begin licensing its in-house services to the German grocery chain Lidl in the U.S. starting in June. Lidl will get access to Boxed’s end-to-end technology that tracks purchases, provides warehouse management, and handles transportation logistics. ...

 
Followers: 449

Walmart U.S. reported strong quarterly results to kick off its new fiscal year: Comps increased 3.4% for the highest Q1 comp in nine years. Grocery was particularly strong, posting a mid-single-digit positive comp as Online Grocery was a “meaningful” contributor to eCommerce growth, ...

 
Followers: 905

With about a month to go before Kantar’s annual Home Improvement Workshop, our team has been busy dissecting the channel landscape and creating content to help clients better align with retailer trends. In a year of notable changes related to the economy, retailer strategies, and shopper ...

 
Summary Slides

Preparing for the next stage in the race: consumer-focused experiences

15 May 2019

By: Malcolm Pinkerton.  39 Slides

In this session, we explore the importance of creating integrated, consistent brand experiences at every interaction, connecting with consumers one-one-one, while at all times enabling unified online and offline retail engagement.

 
Summary Slides

Building addressable consumer audiences

15 May 2019

By: Kantar Research Team.  19 Slides

David Gaines, Global Head of Media Strategy at WPP, explains how digital and omnichannel changes how brand messaging is delivered and received, and what steps should be taken to reach to the new breed of consumer.

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Staying Ahead of Emerging Trends

 
Summary Slides

Building brands in the age of the algorithm

15 May 2019

By: Kantar Research Team.  32 Slides

Kantar Managing Partner Conrad Persons reveals how to marry supplier growth strategies to new routes to consumer in an age when shopper segmentation is more diverse than ever before, meaning target audiences may not always be in the places you expect.

 
Followers: 449

Walmart announced today that it will introduce its free NextDay Shipping service, starting in Phoenix and Las Vegas and expanding to reach 75% of the country by the end of 2019. One-day shipping will be available on baskets of $35 or more, and the retailer will use its existing fulfillment centers ...

 
Summary Slides

Profiling the social shopper

2 May 2019

By: Meaghan Werle.  33 Slides

As social media becomes increasingly shoppable, it is critical to understand the unique characteristics and expectations of shoppers on these platforms.

 
Followers: 72

Sainsbury’s has unveiled its digital transformation roadmap as it looks to accelerate growth and future proof its business. Success will require serving customers seamlessly online and/or offline through an agile and fully-connected retail ecosystem. Here, we take an initial look at how ...

 
Followers: 72

In this latest blog ahead of Kantar’s eCommerce & Digital Strategy Conference on May 15-16, keynote speaker Andrew Pearl, VP Strategy and Insight at Profitero, offers his insight on how analytics is transforming omnichannel and pureplay operational models. In our 2018 Global eCommerce ...

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