Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.
  • Mastering eCommerce Fundamentals: Ratings and reviews
    Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. ...
  • Alibaba confounds doubters with another powerful quarter and 42% growth
    Having posted another stellar quarter of growth, Kantar examines how Alibaba's consumer-centric model is building its domestic dominance and creating ...
  • Amazon International: The big beats from Q2 2019
    This slide summary report evaluates the Q2 2019 financial results, highlights key international initiatives and important themes ahead.
  • North America: Amazon Prime Day 2019 recap
    This visual summary examines the key themes and insights during Amazon’s 2019 Prime Day in North America.
  • Battle of the Titans: Amazon vs. Walmart series
    As Amazon has expanded its influence and battled Walmart to be the most-shopped retailer in America, the comparisons — and faceoffs — between ...
  • eCommerce ON report: eCommerce shoppers in the United States
    In the first of a new Kantar series, eCommerce ON, we examine the key factors influencing US online shopper decisions, highlighting the players ...
    

Identify and leverage emerging trends in digital retail, technology, supply chain, and marketing to grow eCommerce and better target shoppers across multiple channels.

Interactive Chart: Amazon and Prime Penetration

Amazon's rise as a retail force has been swift and steady. To better understand the growing reach of Amazon among shoppers, use this interactive graphic to see the multi-year trend in shopping Amazon.com and Prime membership.
Line: Percent of U.S. Households Shopped Amazon.com during Past Four Weeks
Bars: Percent of U.S. Households with Amazon Prime Membership*

Understanding Pure Play Retailers

 
Summary Slides

Amazon North America: The big beats from Q2 2019

2 Aug 2019

By: Rachel Dalton.  11 Slides

This slide summary report evaluates the Q2 2019 financial results, highlights key North America initiatives and important themes ahead.

 
Summary Slides

North America: Amazon Prime Day 2019 recap

30 Jul 2019

By: Kantar Research Team.  67 Slides

This visual summary examines the key themes and insights during Amazon’s 2019 Prime Day in North America.

 
Summary Slides

Battle of the Titans: Amazon vs. Walmart series

29 Jul 2019

By: Rachel Dalton, Laura Kennedy.  17 Slides

As Amazon has expanded its influence and battled Walmart to be the most-shopped retailer in America, the comparisons — and faceoffs — between the two behemoths have been hard to ignore. This study examines the two retailers’ online grocery baskets, and ultimately, who wins on price.

 
Followers: 54

Amazon reported another quarter of double-digit net sales growth, but operating income slowed considerably due to the rollout of one-day free shipping and other investments. Here’s a quick summary of the highlights from Amazon North America’s second-quarter earnings call yesterday: One-day ...

 
Followers: 345

Prime Day 2019 did not disappoint. There were high profile launches, experiential promotions, and key connections across the Amazon ecosystem. The event was a win for Amazon – with revenue surpassing $5 billion in one day – but they weren’t the only winners. Retailers across ...

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The Shoppers' Evolving Path to Purchase

 
Followers: 451
BLOG POST

Rethinking big store perimeters

2 Sep 2019  By: Ray Gaul

Retailing in the Week Ahead – Week 36, 2019 Conventional wisdom has it that the inside perimeter of big stores is where services are positioned. These include the lottery tickets, tobacco lockers, newsstand, or a click & collect area, even cafés/restaurants. This makes sense ...

 
Followers: 73

In our most recent loyalty research Kantar found that attaining consumer loyalty is a continuous challenge for suppliers facing a multitude of external factors in their attempts to understand complex drivers behind shopper decision-making. At the same time, new data insights are increasingly ...

 
Summary Slides

eCommerce ON report: Global Insights Report 2019 -- Wave 1

25 Jul 2019

By: Kantar Research Team, Malcolm Pinkerton.  37 Slides

eCommerce ON offers a foundational, shopper-centric understanding of eCommerce across categories and countries. This global overview introduces you to this exciting new project and details the scope of this unique and groundbreaking Kantar study.

 
Followers: 85

Alibaba has taken another giant leap forward towards its ambition of becoming the world’s fifth-largest economy by 2023, becoming a truly global titan of commerce. A crucial element of realising this is attracting more global brands, large and small, to its platform. This has just become ...

 
Summary Slides

Understanding the now and next for Walmart eCommerce

24 Apr 2019

By: Laura Kennedy.  24 Slides

As Walmart shores up the foundations of its eCommerce business, it is focusing on profitability, the role of Walmart.com, and its growing slate of online brands.

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Developing Multichannel Strategies

 
Summary Slides

Walmart US Q2 2019 results and analysis

17 Sep 2019

By: Laura Kennedy.  8 Slides

Strength in grocery drove another solid quarter for Walmart, in store as well as via digital. eCommerce made up half of Walmart’s comp as the retailer reorganized its executive ranks to orient toward omnichannel.

 
Executive Summary

Home Depot Executive Summary

13 Sep 2019

By: Laura Kennedy.  24 Slides

Our executive summary of Lowe's includes a look at the retailer's strategic positioning and an overview of its merchandising, marketing, and operations.

 
Executive Summary

Lowe's executive summary

13 Sep 2019

By: Laura Kennedy.  25 Slides

Our executive summary of Lowe's includes a look at the retailer's strategic positioning and an overview of its merchandising, marketing, and operations.

 
Followers: 85

Alibaba is continuing its quest to become a truly global omnichannel giant. The latest venture sees the eCommerce giant testing the waters of European commerce with the opening of its first physical store in Madrid, Spain, under the AliExpress Plaza banner. The 740-square-metre store will feature ...

 
Summary Slides

Mastering eCommerce Fundamentals: Ratings and reviews

26 Aug 2019

By: Kevin McCoy.  17 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to interact with product ratings and reviews across retailers.

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Staying Ahead of Emerging Trends

 
Summary Slides

Hidden gems of the grocery channel: Q3 2019

10 Sep 2019

By: Ellie Pinto.  20 Slides

The Hidden Gems series highlights ideas and themes from smaller retailers that Kantar does not regularly track. Read about this quarter’s innovation and developments in store formats, digital/technology, and executive leadership changes.

 
ARTICLE

Alibaba wants to wholesale to the world

8 Aug 2019

  By: Howard Lake

Having opened up AliExpress globally, Alibaba is now keen to globalize an already vast online B2B space by bringing its digital expertise to worldwide wholesale. With it now making overtures to Amazon Business clients in the US, will this further energize an already fast-growing sector?

 
Followers: 134

In 2018, 96% of FMCG growth took place outside hyper and supermarkets, eCommerce grew 20%, discounters have been appearing almost everywhere, and new hybrid retail formats are becoming more common place around the globe. While GDP growth has been stable in recent years, growing on average +3.5% ...

 
Followers: 108

The pace of change in China is reflected in Shanghai’s juxtaposition of old meets new, both in architecture and in retail. Upon landing at Pudong International Airport, you can sense the high level of consumption that occurs here in the shipping containers that dominate the Huangpu River, ...

 
Followers: 108

As the path to purchase becomes increasingly complex in China, retailers are ultimately looking to connect with shoppers both online and offline. In stores, signs for online-to-offline (O2O) services are widespread, highlighting the breadth of the assortment that shoppers can pick from stores ...

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