Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Amazon North America: The big beats from Q1 2019

17 May 2019

By: Rachel Dalton.  11 Slides

This slide summary report evaluates the Q1 2019 financial results, highlights key North America initiatives as well as important themes ahead.

 
Executive Summary

Sephora executive summary

14 May 2019

By: Tiffany Hogan.  22 Slides

Learn about the key initiatives and strategies fueling growth at Sephora.

 
Five Slides

Sephora: The five slides you need

14 May 2019

By: Tiffany Hogan.  8 Slides

Learn about the latest strategies and initiatives of this leading premium beauty retailer in just five slides. Included are a SWOT analysis, shopper profile, key initiatives, growth forecasts, and supplier and competitor implications.

 
Summary Slides

Profiling the social shopper

2 May 2019

By: Meaghan Werle.  33 Slides

As social media becomes increasingly shoppable, it is critical to understand the unique characteristics and expectations of shoppers on these platforms.

 
Five Slides

Boxed: The five slides you need

2 May 2019

By: Kevin McCoy.  8 Slides

Learn about the latest initiatives and strategies of this rising eCommerce retailer. Included in this deck are a SWOT analysis, shopper profile, key initiatives, growth forecasts, and supplier implications.

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Event Presentations

 
Summary Slides

The Wake-Up Call: Gearing up for the race to true omnichannel

15 May 2019

By: Owen McCabe.  23 Slides

In this opening presentation, we share fresh perspectives on the rapid pace of change in the European retail landscape and the race between brand owners to integrate marketing and sales on digital platforms to gain/defend market share before it's too late.

 
Summary Slides

Preparing for the next stage in the race: consumer-focused experiences

15 May 2019

By: Malcolm Pinkerton.  39 Slides

In this session, we explore the importance of creating integrated, consistent brand experiences at every interaction, connecting with consumers one-one-one, while at all times enabling unified online and offline retail engagement.

 
Summary Slides

New Retail - What it means to be truly channel-less

15 May 2019

By: Kantar Research Team.  22 Slides

Christoph Isenbuerger, Alibaba Europe Director Unified Marketing, reveals why Alibaba's immense ecosystem is the personification of what is required to unlock a treasure trove of growth from the next phase of retail's evolution.

 
Summary Slides

Building brands in the age of the algorithm

15 May 2019

By: Kantar Research Team.  32 Slides

Kantar Managing Partner Conrad Persons reveals how to marry supplier growth strategies to new routes to consumer in an age when shopper segmentation is more diverse than ever before, meaning target audiences may not always be in the places you expect.

 
Summary Slides

Building addressable consumer audiences

15 May 2019

By: Kantar Research Team.  19 Slides

David Gaines, Global Head of Media Strategy at WPP, explains how digital and omnichannel changes how brand messaging is delivered and received, and what steps should be taken to reach to the new breed of consumer.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Marketing with Amazon - Leveraging the Retailer as a Brand-Building Platform

2 May 2019, 11:00 AM EST

With half of U.S. households now belonging to Prime, it comes as no surprise that Amazon is looking to further monetize the eyeballs on its site. With Amazon’s advertising revenue having more than doubled year-over-year in 2018, the retailer is reinforcing its position as both a conversion and brand-building platform by launching new tools for marketers.   Join Kantar Consulting and Profitero to learn more about opportunities to drive brand visibility across Amazon’s ...

 
Webinar

Digital Retailing Webinar: Omnichannel in 2019 - The blurring lines between the consumer and the shopper

7 Mar 2019, 11:00 AM EST

As eCommerce continues to grow, the entire retailing experience is being transformed, both online and offline. New digital technologies are enabling near-instant conversion at the point of “I want to buy” inspiration. In turn, distinguishing between the consumer and the shopper is losing its relevance. Join Kantar Consulting to discuss joint marketing and sales strategies to drive both engagement and purchase in this interconnected environment.   In this webinar, we will:  ...

 
Webinar

Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints

14 Nov 2018, 11:00 AM EST

The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ...

 
Webinar

Digital Retailing Webinar: Online grocery moves to mainstream - How to further elevate the offer

20 Sep 2018, 11:00 AM EDT

Online grocery in the U.S. has arrived. No longer a fringe capability, retailers like Walmart, Kroger, and Amazon are investing heavily in their online grocery proposition. With key services and infrastructure established, the focus is now on how to differentiate key platforms and capture new trip types. Join Kantar Consulting to prepare for the next wave of online grocery innovation. As part of this webinar, we will: Understand recent fulfillment shifts and emerging players across ...

 
Webinar

Digital Retailing Webinar: Defining your Prime position: How to capitalize on Amazon’s key audience

25 Jul 2018, 11:00 AM EDT

With Prime now reaching nearly half of U.S. households, Amazon’s membership program is moving mainstream. To resonate with this massive audience, brands must align with Amazon’s efforts and develop a Prime strategy. Join Kantar Consulting to learn more about Prime’s evolution and best practices for partnering with Amazon. As part of the discussion, we will: Assess Prime member shopping behavior and engagement across the ecosystem Consider Amazon’s recent initiatives ...

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