Digital Insight Center

Expand eCommerce opportunities by developing successful multichannel digital retail strategies aligned to shoppers' changing paths to purchase.

Develop an in-depth understanding of digital retailing in easy-to-share slide presentation formats and get strategic guidance by attending Kantar Consulting's events, webinars, and ShareGroups focused on digital retail.

Summary Slides

 
Summary Slides

Walmart US: The big beats from Q1 2019

26 Jun 2019

By: Laura Kennedy.  8 Slides

Walmart posted another strong quarter in Q1 2019. Growth in grocery—in-stores as well as via Online Grocery—and in eCommerce overall powered the quarter.

 
Summary Slides

Home improvement Q1 2019 review - The big beats from Home Depot and Lowe’s

17 Jun 2019

By: Hannah Hayes, Peter Ammondson.  11 Slides

In Q1, both Home Depot and Lowe’s worked to capitalize on shoppers’ warm weather project plans. Despite macroeconomic and weather pressure in the start of the quarter, both retailers continued to focus on key initiatives such as driving supply chain efficiencies.

 
Summary Slides

Consumables Omnichannel Review

13 Jun 2019

By: Kevin McCoy, Kantar Research Team.  78 Slides

This report assesses the omnichannel positioning of top consumables retailers in the US. It provides overall perspective, strategic positioning, a SWOT, and fulfillment and digital communication for national retailers – while providing retailer profiles for regional/non-grocery players.

 
Summary Slides

Mastering eCommerce Fundamentals: Elevating enhanced content

11 Jun 2019

By: Kevin McCoy.  14 Slides

Mastering eCommerce Fundamentals is a monthly series that provides tactics that can immediately and positively impact your eCommerce execution. This month will focus on how to create enhanced content that elevates both your products and your brand.

 
Summary Slides

Drug spotlight: A look inside Walgreens’ test store #1

4 Jun 2019

By: Ben Antenore.  13 Slides

Walgreens’ Deerfield location, known as “store #1,” is a testing site for the retailer's key strategic initiatives. We paid a visit.

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Event Presentations

 
Summary Slides

Amazon 2020: Exceeding expectations with a winning plan

22 May 2019

By: Rachel Dalton.  51 Slides

Review Amazon’s core pillars and strategies to capitalize on growth. Evaluate the evolution of Amazon’s approach to omnichannel. Take a case study approach to aligning with Amazon’s 2020 retail business plan.

 
Summary Slides

Go beyond pureplay and engage with retail ecosystems

16 May 2019

By: Malcolm Pinkerton.  47 Slides

Amazon and Alibaba are now morphing into powerful retail ecosystems, enabling consumers to gain unlimited and instantaneous access to brands in easy and enjoyable ways. We explore the growing importance of holistic ecosystems that unlock new opportunities and ensure relevancy.

 
Summary Slides

Amazon Case Study: How to define a category strategy beyond FMCG

16 May 2019

By: Anusha Couttigane.  38 Slides

Using learnings from the Fashion category, we will look at how Amazon grew a new category from the ground up and reveal what this means for any brand seeking to drive growth in the Amazon ecosystem.

 
Summary Slides

Everywhere health & wellness: The Amazon & Alibaba opportunity

16 May 2019

By: Hanna Ryngmark.  28 Slides

Health & wellness is becoming the essential ingredient for everyone, everywhere. Both Alibaba and Amazon have numerous projects focused on capitalizing on the lucrative health & wellness market. In this session, we'll explore what this means for brands.

 
Summary Slides

Mastering the fundamental capabilities to win with Amazon

16 May 2019

By: Malcolm Pinkerton, Harriet Leach.  89 Slides

Separate the Amazon myths from reality and is aimed at helping those exploring or testing the waters with Amazon. Learn how to build your Amazon business and better understand your relationship with the retailer.

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Webinar Presentations

 
Webinar

Digital Retailing Webinar: Marketing with Amazon - Leveraging the Retailer as a Brand-Building Platform

2 May 2019, 11:00 AM EST

With half of U.S. households now belonging to Prime, it comes as no surprise that Amazon is looking to further monetize the eyeballs on its site. With Amazon’s advertising revenue having more than doubled year-over-year in 2018, the retailer is reinforcing its position as both a conversion and brand-building platform by launching new tools for marketers.   Join Kantar Consulting and Profitero to learn more about opportunities to drive brand visibility across Amazon’s ...

 
Webinar

Digital Retailing Webinar: Omnichannel in 2019 - The blurring lines between the consumer and the shopper

7 Mar 2019, 11:00 AM EST

As eCommerce continues to grow, the entire retailing experience is being transformed, both online and offline. New digital technologies are enabling near-instant conversion at the point of “I want to buy” inspiration. In turn, distinguishing between the consumer and the shopper is losing its relevance. Join Kantar Consulting to discuss joint marketing and sales strategies to drive both engagement and purchase in this interconnected environment.   In this webinar, we will:  ...

 
Webinar

Digital Retailing Webinar: Holiday 2018: Converting connected shoppers through digital touchpoints

14 Nov 2018, 11:00 AM EST

The 2018 holiday season is shaping up to be the most digitally-driven yet. As more digital touchpoints are integrated in-store and online, retailers and suppliers alike have new opportunities to influence and convert the sale. Last year, online holiday growth stemmed from more purchasers rather than more shoppers. Considering this trend, online gift buyers browsing for deals and inspiration this year may be more enticed to buy when the product or price is “right.” Join Kantar ...

 
Webinar

Digital Retailing Webinar: Online grocery moves to mainstream - How to further elevate the offer

20 Sep 2018, 11:00 AM EDT

Online grocery in the U.S. has arrived. No longer a fringe capability, retailers like Walmart, Kroger, and Amazon are investing heavily in their online grocery proposition. With key services and infrastructure established, the focus is now on how to differentiate key platforms and capture new trip types. Join Kantar Consulting to prepare for the next wave of online grocery innovation. As part of this webinar, we will: Understand recent fulfillment shifts and emerging players across ...

 
Webinar

Digital Retailing Webinar: Defining your Prime position: How to capitalize on Amazon’s key audience

25 Jul 2018, 11:00 AM EDT

With Prime now reaching nearly half of U.S. households, Amazon’s membership program is moving mainstream. To resonate with this massive audience, brands must align with Amazon’s efforts and develop a Prime strategy. Join Kantar Consulting to learn more about Prime’s evolution and best practices for partnering with Amazon. As part of the discussion, we will: Assess Prime member shopping behavior and engagement across the ecosystem Consider Amazon’s recent initiatives ...

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