Shopper Trends

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Shopper playbook: Generations

14 Dec 2018

Understand key defining shopping behavior characteristics by generation. Get insight into the distinct opportunities for meaningful shopper engagement for each generation. Explore how to activate against generational ...

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Reimagining shopper ROI

14 Dec 2018

We have traditionally based our understanding of what shoppers get out of a shopping interaction — and how they decide where and how to shop — on the assumption that they make trade-offs to maximize whatever ...

Understanding Shoppers at Retailers

In Depth at Retailers

Shopper attitudes and behavior at key retailers.


 
Summary Slides

The Influence of Private Label Apparel

15 Jan 2019

By: Tiffany Hogan.  15 Slides

Have retailers’ investments in private label apparel paid off? Explore how influential these brands are to shoppers at some of the industry’s leading apparel retailers.

 
SHOPPER ARTICLE

Amazon: Annual Shopper Review

7 Jan 2019

  By: Meaghan Werle, Rachel McGuire

As Amazon solidifies its place among the top-shopped retailers in the United States, its shopper base “normalizes,” while Prime members remain a distinct (and growing) subset of Amazon shoppers.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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 ShopperScape®

ShopperScape® is our proprietary online survey of more than 4,000 primary household shoppers each month. Covering 200+ retail banners, this comprehensive survey provides timely data on retailers shopped, products purchased, spending outlook and shopper attitudes.

ShopperScape® Dashboards

Turnkey dashboards covering the high level who, where, why of today’s shopper. Perfect for tracking behavioral changes month over month in areas like shopper spending intentions, retailer penetration, and overall financial health.

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ShopperScape® Database

Comprehensive and powerful, you have direct access to year over year trends as well as topical issues important to today’s shopper. With complete access to the entire survey, you can custom build the reports you need to answer a multitude of business questions.

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 Canadian Shopper Insights

Canadian Shopper Insights draws from an annual survey of 6,500 household grocery and consumables shoppers to provide actionable insights and analysis. Easily visualize, export and manipulate the data through nine interactive dashboards that highlight who the shopper is, how they behave, and why they prefer one retailer over a competitor. The dashboards cover all leading grocery and consumables retailers along with 30+ category groups so that you have the data to support growth in the Canadian market.

Visualize data and digest corresponding insights with on-demand dashboards and articles. The expertly written content frames key takeaways while the dashboards allow you to make data driven decisions regarding the Canadian market.

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