Shopper Trends

 
Summary Slides

A preview of Kantar’s Online Choices Deep Dive

26 Mar 2020

By: Caroline Dumas.  14 Slides

Shoppers are increasingly becoming empowered (or overwhelmed) with more options for shopping than ever before. Dive into Kantar’s newest Online Choices survey in this topline teaser for an introduction to our newest shopper series.

 
Summary Slides

Holiday 2019—Shopper Review

30 Jan 2020

By: Caroline Dumas.  34 Slides

Digital ultimately dominated this holiday season, and despite leading overall, Amazon’s slice of the (toy) pie was smaller than expected, while Walmart and Target ran away with the prize.

 
Summary Slides

Download on the shopper

14 Jan 2020

By: Mary Brett Whitfield.  37 Slides

ShopperDNA is an attitudinal segmentation that identifies the fundamental and distinctive characteristics of how someone approaches shopping. This comprehensive overview provides a robust understanding of key shopper types.

Understanding Shoppers at Retailers

 
Summary Slides

Understanding the fragmented convenience shopper

31 Mar 2020

By: Simon Johnstone.  45 Slides

Global, national, and regional players are all striving to capture shoppers and boost in-store sales by reallocating space and developing new categories. This session explores the mission behavior of c-store shoppers and how perceptions of value and convenience drive in-store sales.

 
Summary Slides

The evolution—and potential adoption—of health services at retailers

26 Mar 2020

By: Ben Antenore, Caroline Dumas.  13 Slides

Interest and adoption of health-related services at retailers spiked compared with a year ago, providing retailers with a unique opportunity to excel in the space. What services are shoppers currently using, and what provides the highest potential adoption?

 
SHOPPER ARTICLE

Target Annual Shopper Review

16 Mar 2020

  By: Caroline Dumas

Our annual Target shopper review provides insights into Target shoppers’ shopping routines, priorities, and economic outlook, plus their evaluation of the retailer.

 
SHOPPER ARTICLE

Walmart US Annual Shopper Review

5 Mar 2020

  By: Caroline Dumas

Our annual Walmart shopper review provides insights into Walmart shoppers’ shopping routines, priorities, and economic outlook, plus their evaluation of the supercenter.

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Annual Retailer Shopper Profiles

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Comparative Retailer Dynamics

Cross-shopping, market trends, and comparative retailer views.


Latest ShopperScape® SnapShot

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